The comics industry has been a fluctuating market for as long as it has existed. Comics were originally made for children, and when their influence reached adults, and old comics became valuable, the industry was on a high and pumped out new stories quicker than fans could read them.
Comics reached peak popularity in the 1990s, when people bought them thinking they could sell them in 10 years and make a quick buck. They were wrong, since the 90s comics have been worth even less than what they were bought for. Now that the collector value is gone, the demand for comics is lowering.
Just a few months ago I found myself without a comic book store to go to, and after two years of being one of a handful of regulars, I was forced to switch to the far less desirable digital comics.
There is a reason you never see new comic book stores, or see them at all, it is because they don’t make money, and there are very few people who read comics. In my personal experience I can count on one hand how comic readers I have met outside of the comic book store.
The sad thing is big companies like Marvel and DC don’t need comics to be successful, most of their money comes from the blockbuster movies they make, and the merchandise they sell.
While comics may be a dying medium for storytelling, without them there wouldn’t be so many ideas we see in film and television.